Public Relations Specialists: daily tasks & AI impact
This page breaks Public Relations Specialists into the top 15 daily O*NET tasks and scores each for Generative AI automation probability. Those task scores roll up to an overall vulnerability index of 53/100 (Moderate automation risk). Struck-through rows are ≥80% automatable; highlighted safer rows are under 30% or primarily physical.
High-automation exposure
No task in this set currently exceeds the 80% threshold, so risk is spread across moderate probabilities rather than a few catastrophic duties.
Durable human work
This profile has little “safe” task mass under our thresholds. Workers should treat AI fluency as mandatory and actively map transferable skills into lower-risk roles.
Importance comes from O*NET incumbent ratings. Automation probability is model-generated for current Generative AI capability (not speculative AGI). Digital / physical / mixed labels describe the modality of the work, which strongly correlates with near-term automation potential.
| Task | Importance | AI probability | Nature |
|---|---|---|---|
| Respond to requests for information from the media or designate an appropriate spokesperson or information source. Core | 4.55 | — | — |
| Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. Core | 4.41 | — | — |
| Post and update content on the company's Web site and social media outlets. Core | 4.41 | — | — |
| Write press releases or other media communications to promote clients. Core | 4.38 | — | — |
| Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. Core | 4.23 | — | — |
| Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. Core | 4.18 | — | — |
| Coach client representatives in effective communication with the public or with employees. Core | 4.14 | — | — |
| Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. Core | 4.1 | — | — |
| Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. Core | 3.9 | — | — |
| Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill. Core | 3.86 | — | — |
| Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management. Core | 3.76 | — | — |
| Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues. Core | 3.76 | — | — |
| Confer with production or support personnel to produce or coordinate production of advertisements or promotions. Core | 3.52 | — | — |
| Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals. Core | 3.4 | — | — |
| Prepare or deliver speeches to further public relations objectives. Core | 3.36 | — | — |
What remains human
No tasks currently fall under the safe threshold for this occupation.
FAQ
Which Public Relations Specialists tasks are most exposed to AI?
No task in this set currently exceeds the 80% threshold, so risk is spread across moderate probabilities rather than a few catastrophic duties.
Which Public Relations Specialists tasks are safest from Generative AI?
This profile has little “safe” task mass under our thresholds. Workers should treat AI fluency as mandatory and actively map transferable skills into lower-risk roles.
How should I read the Public Relations Specialists task table?
Importance comes from O*NET incumbent ratings. Automation probability is model-generated for current Generative AI capability (not speculative AGI). Digital / physical / mixed labels describe the modality of the work, which strongly correlates with near-term automation potential.