Market Research Analysts and Marketing Specialists: daily tasks & AI impact
This page breaks Market Research Analysts and Marketing Specialists into the top 13 daily O*NET tasks and scores each for Generative AI automation probability. Those task scores roll up to an overall vulnerability index of 71/100 (Moderate automation risk). Struck-through rows are ≥80% automatable; highlighted safer rows are under 30% or primarily physical.
High-automation exposure
No task in this set currently exceeds the 80% threshold, so risk is spread across moderate probabilities rather than a few catastrophic duties.
Durable human work
This profile has little “safe” task mass under our thresholds. Workers should treat AI fluency as mandatory and actively map transferable skills into lower-risk roles.
Importance comes from O*NET incumbent ratings. Automation probability is model-generated for current Generative AI capability (not speculative AGI). Digital / physical / mixed labels describe the modality of the work, which strongly correlates with near-term automation potential.
| Task | Importance | AI probability | Nature |
|---|---|---|---|
| Prepare reports of findings, illustrating data graphically and translating complex findings into written text. Core | 4.59 | — | — |
| Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Core | 4.36 | — | — |
| Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. Core | 4.36 | — | — |
| Measure and assess customer and employee satisfaction. Core | 4.33 | — | — |
| Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. Core | 4.27 | — | — |
| Measure the effectiveness of marketing, advertising, and communications programs and strategies. Core | 4.1 | — | — |
| Seek and provide information to help companies determine their position in the marketplace. Core | 3.96 | — | — |
| Forecast and track marketing and sales trends, analyzing collected data. Core | 3.95 | — | — |
| Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. Core | 3.95 | — | — |
| Monitor industry statistics and follow trends in trade literature. Core | 3.74 | — | — |
| Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. Core | 3.65 | — | — |
| Direct trained survey interviewers. Core | 3.48 | — | — |
| Develop and implement procedures for identifying advertising needs. Core | 3.09 | — | — |
What remains human
No tasks currently fall under the safe threshold for this occupation.
FAQ
Which Market Research Analysts and Marketing Specialists tasks are most exposed to AI?
No task in this set currently exceeds the 80% threshold, so risk is spread across moderate probabilities rather than a few catastrophic duties.
Which Market Research Analysts and Marketing Specialists tasks are safest from Generative AI?
This profile has little “safe” task mass under our thresholds. Workers should treat AI fluency as mandatory and actively map transferable skills into lower-risk roles.
How should I read the Market Research Analysts and Marketing Specialists task table?
Importance comes from O*NET incumbent ratings. Automation probability is model-generated for current Generative AI capability (not speculative AGI). Digital / physical / mixed labels describe the modality of the work, which strongly correlates with near-term automation potential.